Clinics that look as good online as they do in the room.
Video, social media and advertising for private clinics in London.
We work with one kind of business: private healthcare clinics.
The focus is deliberate. A clinic is not a restaurant or a fashion label. It is a regulated business where the wrong sentence in a caption can put a registration at risk, where the customer is a patient, and where the sale happens in a consultation room, not on a screen. Working only with clinics means we already know the rules, the rhythm of a working practice, and what a good month looks like.
Cosmetic and private dental practices: implants, veneers, aligners, smile design. Aesthetic clinics led by doctors and nurses: injectables, laser, skin, body contouring. Hair transplant clinics. Weight management and physiotherapy practices. In London first, and within about two hours of it: Reading, Oxford, Cambridge, Brighton, Luton.
What we see, clinic after clinic.
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The algorithm changes constantly, and no doctor has time to follow it.
What worked in spring is quietly buried by autumn. Someone has to be watching, and it should not be the person seeing patients.
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Content arrives in bursts: three weeks of silence, then five posts in a day.
Platforms reward rhythm. A clinic that posts steadily with less material outperforms one that posts a lot, occasionally.
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An agency that doesn't know the ASA, GDC, GMC and MHRA rules puts your registration at risk.
Most marketers have never read the CAP code. In healthcare, that is not a gap in knowledge; it is a liability you carry.
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Content that looks good but never turns into an appointment.
Views are not the job. The job is a phone that rings, a form that is filled in, and a consultation that gets booked.
What we do for a clinic.
- Video production
One shoot day a month at your clinic, edited into a month of content.
- Social media management
Instagram, TikTok and YouTube run on a calendar you have approved.
- Meta & Google Ads
Campaigns built to collect enquiries, with the budget staying in your name.
- Content strategy and brand voice
A design language and tone that belong to your clinic and no one else's.
- Multilingual content
English, Turkish and German, produced natively rather than translated.
What working with us looks like.
- 1
One conversation.
We study the clinic and build the plan.
45 minutes of your time.
- 2
One shoot day a month.
Our team comes to you.
Two to three hours of your time.
- 3
We handle the rest.
Editing, scheduling, publishing, ad management.
None of your time.
- 4
One page a month.
What went out, what worked, what's next.
Five minutes to read.
One group. Three countries.
Turkey
Think Online, Ankara
Production and strategy
A full-service digital agency working since 2015. Not health-specific: FMCG, media, automotive, retail, corporate training. This is the group's production and strategy engine, and the reason a small London team can draw on a large one.
Selected clients across the group. These are Think Online's clients in Turkey, not clinic clients.
- Coca-Cola
- Turkcell
- Vodafone
- Microsoft
- L'Oréal
- Garanti
- Akbank
- Hepsiburada
- Red Bull
- LC Waikiki
- Koç
- Yemeksepeti
- Migros
- Teknosa
- Casper
- TurkNet
- Dove
- Fox
- Ay Yapım
- TV8
- National Geographic
- Kaspersky
- Limak
- TED University
Germany
Digimark GmbH, Berlin
Video and performance
Video production and performance marketing. The European production line: shooting, editing and campaign management for clients across Germany.
United Kingdom
Northgate London, London
Healthcare clinics only
The UK arm, focused entirely on private healthcare clinics. Strategy, production and account management run from London, with the group behind it.
What you're not allowed to say.
Healthcare advertising in the UK is regulated, and the rules apply to a clinic's Instagram account as much as to a billboard. We work inside them. Four things every clinic owner should know before anything is published.
- ASA and the CAP code
- Claims must be honest, substantiated and not misleading. No 'guaranteed results', no 'best in London', no before-and-after images that imply an outcome the evidence cannot support.
- MHRA
- Prescription-only medicines cannot be advertised to the public. A post promoting an injectable treatment cannot name the product. We write around this, and we check every caption for it.
- GDC, GMC and CQC
- Registrants are personally responsible for how their services are promoted. Professional titles are used correctly, treatments are described accurately, and nothing is published that a regulator could read as trivialising a medical procedure.
- UK GDPR
- A patient appears on camera only with written consent that states where the footage will be used, and that consent can be withdrawn. We bring the form; the clinic keeps the record.
Latest writing
All posts-
What the ASA actually allows a UK aesthetic clinic to say on Instagram
The CAP code applies to a clinic's Instagram account as much as to a billboard. Here is what that means in practice, caption by caption.
1 September 2026. UK advertising rules
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Why your clinic's videos get views but no bookings
Views are a vanity metric unless something sits between the video and the appointment book. Here is what is usually missing.
18 August 2026. Video and content
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Filming in a working clinic: consent, patients, and what you can legally show
A shoot day in a clinic is a shoot day among patients. What consent actually requires, what the camera can and cannot see, and how we run the day.
4 August 2026. UK advertising rules
Questions
Do I have to appear on camera myself?
No, though it helps. Patients choose a clinic because they trust the person who will treat them, and a doctor speaking plainly to camera for thirty seconds does more than any amount of polished B-roll. If you would rather not, we build the content around the team, the space and the work.
How much of my team's time does this take each month?
A 45-minute planning call at the start, two to three hours on the shoot day, and a few minutes to approve the content calendar. After the first month, most clinics spend under four hours a month on it in total.
Do you come to the clinic, or do we go to a studio?
We come to you. Patients want to see the actual rooms they will be treated in, and the clinic is the set. We bring the equipment and work around your appointments.
Can we show patient results and before-and-after content?
Sometimes, and carefully. Before-and-after images are permitted in some contexts and restricted in others, and every one needs written patient consent. We review each case against the CAP code and the relevant regulator's guidance before it goes anywhere near a feed.
How long before we see something change?
Reach and profile activity usually move within the first six weeks. Enquiries take longer, because a patient often watches for months before they book. We do not make comparative judgements before the end of the third month, and we ask clients not to either.
Who owns the content and the accounts?
You do. The accounts stay in your name, the ad account and its budget stay in your name, and every file we produce is delivered to a shared folder you control. If we stop working together, nothing leaves with us.